01
Create clean
- Define what value means for your work, find or create a relevant framework, get yourself a support network or quizzical friend
- Be conscious of who you work with – interrogate and educate your supply chain, clients and partners
- Focus on fit for purpose design, keep it simple, buy only what you need and think circular
- Reduce energy consumption and switch to green energy/hosting
- Make your money matter – banks, pensions etc
02
Declare & share
- Publicise your short-term and longer-term sustainability goals, reflect them in every meeting and project
- Be transparent about your progress and the process with your sector, your community and beyond
- Use your creativity to engage people emotionally with your narrative as it develops
- Track deeds, not words, celebrate improvements rather than perfection!
03
Lead by example
- Challenge the brief, encourage action and call out greenwashing or misinformation
- Collaborate inclusively, take one step beyond your current echo chamber
- Creating change will no doubt be uncomfortable at times, what are you willing to give up?
04
Be human
- Be open, honest and truthful to your values, make time for others’ perspectives
- Take time to look outward beyond your day to day life and build in periods of reflection
05
Start now, be bold!
- Action, action, action
- The best time to plant a tree was 20 years ago, the second best time is now. This applies to creativity, there is no time like now
Sign the Charter
Join the 97 individuals and organisations that are pledging their commitment to start applying these principles in their craft.
Signatures
- Ahsan Khan at Climate Labs
- Ali Clifford at Incredibusy marketing
- Alice Nightingale at Boaz Studio
- Andrew Myles at Liven Creative Ltd
- Andy Marshall at Harrison Brands
- Avril Greenaway at Avril Greenaway (Cleaner Seas Project)
- Ben Ravetta at Brightwork
- bilgesu altunkan at Turkey Textile Research Organization
- Carys Tait at Carys-ink Illustration & Design
- Cath Harris at Ipsa Consulting
- Charles Sladdin at Purple Banana
- Chiara De Francesco at Wholegrain Digital
- Chris Seed at Pine Design Studio
- Christina Dymiotis at Tsemberi Fashion Project
- Clare Campbell at Prickly Thistle Scotland Ltd
- Dan Hinton at Pixelfish
- Denzil Monk at Bosena
- Derek Salmon at Pikselkraft
- Derek Watson at CanalPath Creative Ltd
- Dominica Williamson at Ecogeographer
- Ece Eyisoy at Elp Studio ltd
- Eirini Sampson at Sustainability for Students
- Eleanor Macdonald at Prickly Thistle Scotland
- Ellie Good at Ellie Good Illustration
- Emily Sorrell at Doorstep Creatives Ltd
- Fiona Nation at Working Progress
- Fiona Wotton at Creative Kernow
- Gail Hoban at GAS Brand Studio Ltd
- Gemma Lovett at wda automotive marketing
- Genette Dibsdall at Aerc Studio
- Georgie Upton at Wild Card
- Hanna Henshall at If Not Now
- Heather Gonzalez at Brandville
- Heather Knight at Heather Knight Creative Limited
- Helen Johnston at LEAP
- Imogen Coleman at LEAP
- imogen coleman at LEAP
- James Sullivan at The Black Dog Collective
- JANNINE BARRON at REGENERATIVE BUSINESS MENTORING
- JANNINE BARRON at JANNINE BARRON
- Jasmine Cole at Coppice Theatre
- Jay Bigford at Yoke
- Jaye Louis Douce at Monomotif
- Jayne Armstrong at L’Atelier de Jayne
- Jennifer Robson at Jennifer Clair copywriting
- Jess Augarde at Augarde Design
- Jim Johnston at Jim Johnston Photography
- John Pritchard at Pala
- Josephine Billany at Junxion
- Keith Jeffrey at BreakThrough Coaching & Consulting
- Laura Foley at Belle Empire
- Laura Giles at Screen Cornwall
- Laura Service at ilka
- Liane Rossler at Superlocalstudio
- Louise Taylor at Prickly Thistle Scotland
- Louise Zastrow at Travel Kollekt
- Lucy Bunce at Big Small Good
- lupe castro at Mscastrorides / Fashionspace.world
- Maisie Wallace at Voice Communications
- Mani I at EDD
- Marius Bleuer at Unic AG
- Martina Juranek
- Matt Golding at Rubber republic + The Cultural Content Lab
- Matt Greg at NOSY | Eco & Tech Agency
- Mel Chambers at Alchemy Tiles
- Melanie Plank at Common Objective
- Michele Haddon at Brand Strategy Consultant
- Mike Hewett at CHOPS.
- Minou Schillings at The Green Sprint
- Nahuai Badiola at Nahuai Badiola
- Nathan Waelkens at bitless
- Nick Lewis at LEAP
- Nick Thirsk
- Paul Dicken at Stranger Collective
- Paul Longley at Standby Productions
- Perry Haydn Taylor at Big Fish
- Rachel Carvell-Spedding at Navygrey
- Raphy Mendoza at RM Creative
- Russ Avery at Avery and Brown
- Russell Cosway at Gydeline
- Sam Ainsworth at La Paz Films
- Scott Bain at Bain Group
- Shelley Ellis at Brothers and Sisters
- Simon Owen at Standby Productions Ltd
- Simon Owen at Standby Productions Ltd
- Slawko Wojciechowski at Uphagen
- Stephen Tozer at Boaz Studio
- Tammy Mann at Tammy Mann Creative
- Tim Elliott at Spill Teem UK
- Tim Frick at Mightybytes
- Tim Lindsay at NU Creative Ltd
- Tom Crisp at Falmouth University
- Tom Greenwood at Wholegrain Digital
- Tom Locke at Noughts & Ones
- Vineeta Greenwood at Wholegrain Digital
- Wren Fegarsky at Schparkly Creative
- Zoe Robinson at Freelance / The Good Wardrobe