01
Create clean
- Define what value means for your work, find or create a relevant framework, get yourself a support network or quizzical friend
- Be conscious of who you work with – interrogate and educate your supply chain, clients and partners
- Focus on fit for purpose design, keep it simple, buy only what you need and think circular
- Reduce energy consumption and switch to green energy/hosting
- Make your money matter – banks, pensions etc
02
Declare & share
- Publicise your short-term and longer-term sustainability goals, reflect them in every meeting and project
- Be transparent about your progress and the process with your sector, your community and beyond
- Use your creativity to engage people emotionally with your narrative as it develops
- Track deeds, not words, celebrate improvements rather than perfection!
03
Lead by example
- Challenge the brief, encourage action and call out greenwashing or misinformation
- Collaborate inclusively, take one step beyond your current echo chamber
- Creating change will no doubt be uncomfortable at times, what are you willing to give up?
04
Be human
- Be open, honest and truthful to your values, make time for others’ perspectives
- Take time to look outward beyond your day to day life and build in periods of reflection
05
Start now, be bold!
- Action, action, action
- The best time to plant a tree was 20 years ago, the second best time is now. This applies to creativity, there is no time like now
Sign the Charter
Join the 170 individuals and organisations that are pledging their commitment to start applying these principles in their craft.
Signatures
- Ahsan Khan at Climate Labs
- Aisling Magill at Aisling Magill Photography
- Ali Clifford at Incredibusy marketing
- Alice Nightingale at Boaz Studio
- Amy Louise Raymond
- Amy Ramage at Célibataire
- Amy Wright at Kind Tide
- Andrew Myles at Liven Creative Ltd
- Andy Marshall at Harrison Brands
- Anthony Lebossé at Studio 5•5
- Avalon Santos Willmott at Creative Brand Design
- Avril Greenaway at Cleaner Seas Group
- Avril Greenaway at Avril Greenaway (Cleaner Seas Project)
- Bartosz Lasota at Ambient Hub
- Ben Ravetta at Brightwork
- bilgesu altunkan at Turkey Textile Research Organization
- Carys Tait at Carys-ink Illustration & Design
- Cath Harris at Ipsa Consulting
- Charles Sladdin at Purple Banana
- Chiara De Francesco at Wholegrain Digital
- Chris Seed at Pine Design Studio
- Christian Cooper at Christian Cooper Creative
- Christina Dymiotis at Fashion Heritage Network Cyprus
- Christopher Bellamy
- Christopher Shadrick at Collective World
- Clare Campbell at Prickly Thistle Scotland Ltd
- clare osborb at Wild Ocean Soul
- Damian James at Alias Digital
- Dan Hinton at Pixelfish
- Darren Whittington at Mutiny Agency Ltd
- David Smith at Just Enough Brave
- Dawn Stephenson at Red Hot Media & Marketing
- Denzil Monk at Bosena
- Derek Salmon at Pikselkraft
- Derek Watson at CanalPath Creative Ltd
- Dominica Williamson at Ecogeographer
- Ece Eyisoy at Elp Studio ltd
- Eirini Sampson at Sustainability for Students
- Eleanor Macdonald at Prickly Thistle Scotland
- Elisa Harris at Krowji
- Ella Ella Clark at Ella Clark Coach
- Ellie Good at Ellie Good Illustration
- Ellie Russell at Stranger Collective
- Emily Sorrell at Doorstep Creatives Ltd
- Fashion Heritage Network Cyprus at FHNC
- Fernando Kylasopathan at Fourlines Design Studio
- Fiona Hamilton at Roccoco UK
- Fiona Nation at Working Progress
- Fiona Wotton at Creative Kernow
- Gail Hoban at GAS Brand Studio Ltd
- Gemma Lovett at wda automotive marketing
- Genette Dibsdall at Aerc Studio
- Georgie Upton at Wild Card
- Georgie Monaghan at Propellernet
- Georgie Monaghan at Propellernet
- Greg Findley at Mantra Design
- Hanna Henshall at If Not Now
- Hannah Cox at betternotstop
- Harriet Carage at Don't Cry Wolf
- Heather Forster at Empower Coaching International
- Heather Gonzalez at Brandville
- Heather Knight at Heather Knight Creative Limited
- Helen Johnston at LEAP
- Holly La Porte at A Little Better Co.
- Imogen Coleman at LEAP
- Ines Gurovich at Ines Gurovich
- Ioana Sabau
- Isobel Ridley at Lavender Hill Clothing Limited
- James Ewin at ONLY ORCA LIMITED
- James Sullivan at The Black Dog Collective
- JANNINE BARRON at REGENERATIVE BUSINESS MENTORING
- JANNINE BARRON at JANNINE BARRON
- JANNINE BARRON at JANNINE BARRON
- Jasmine Cole at Coppice Theatre
- Jay Bigford at Yoke
- Jaye Louis Douce at Monomotif
- Jayne Armstrong at L’Atelier de Jayne
- Jelle Mul at Patagonia
- Jennifer Robson at Jennifer Clair copywriting
- Jess Augarde at Augarde Design
- Jim Johnston at Jim Johnston Photography
- Joana Lemos at Joana Casaca Lemos LDA
- Joanna Kay at JK Creative Company
- Joel McNicholls at The Positive Internet Company
- John Pritchard at Pala
- Josephine Billany at Junxion
- Joss Ford at Enviral
- Joyte Brown at Black Voices Cornwall
- JR Doyle at KindlyJR
- JR Doyle at Kindly JR
- Keith Jeffrey at BreakThrough Coaching & Consulting
- Laura Foley at Belle Empire
- Laura Giles at Screen Cornwall
- Laura Ockenden at Sproutworks
- Laura Service at ilka
- Liane Rossler at Superlocalstudio
- Louis Websdale at Websdale Ltd
- Louise Taylor at Prickly Thistle Scotland
- Louise Zastrow at Travel Kollekt
- Lucy Bunce at Big Small Good
- lupe castro at Mscastrorides / Fashionspace.world
- Maisie Wallace at Voice Communications
- Mani I at EDD
- Marita McKay at Kind & Conscious
- Marius Bleuer at Unic AG
- Mark Muir at Mark Muir Architect
- Mark Picken at Content Design London
- Martina Juranek
- Matt Franks at Fluid Branding
- Matt Golding at Rubber republic + The Cultural Content Lab
- Matt Greg at NOSY | Eco & Tech Agency
- Mel Chambers at Alchemy Tiles
- Melanie Plank at Common Objective
- Michele Haddon at Brand Strategy Consultant
- Mike Hewett at CHOPS.
- Minou Schillings at The Green Sprint
- Mohith Agadi at Fact Protocol
- Nahuai Badiola at Nahuai Badiola
- Nathan Hambling at Papaya–Studio
- Nathan Waelkens at bitless
- Neil Fox at Sound/Image Cinema Lab
- Nick Lewis at LEAP
- Nick Thirsk
- Nick Wood at Koolstof
- Paul Dicken at Stranger Collective
- Paul Longley at Standby Productions
- Perry Haydn Taylor at Big Fish
- Peter Balazs Polgar
- Rachel Carvell-Spedding at Navygrey
- Raphy Mendoza at RM Creative
- Richard LeCount at USB Makers Intl
- Russ Avery at Avery and Brown
- Russell Cosway at Gydeline
- Sai Challa at Provis Technologies Private Limited
- Sam Agnew at Everyday People
- Sam Ainsworth at La Paz Films
- Sam Pierpoint at Sam Pierpoint
- Sarah Santacroce at Humane Marketing
- Scott Bain at Bain Group
- Shelley Ellis at Brothers and Sisters
- Shona Sinha at Honest ACTivist
- Siena Taylor at Mocean
- Simon Owen at Standby Productions Ltd
- Simon Owen at Standby Productions Ltd
- Simon Rogers at A Little Better Co
- Slawko Wojciechowski at Uphagen
- Sophia Schwan at Sophia Schwan Styling
- Sophie Cowles at Kingdom & Sparrow
- Stephen Tozer at Boaz Studio
- Stevie McCrindle at Sea Moor Cornwall
- Tammy Mann at Tammy Mann Creative
- Tim Elliott at Spill Teem UK
- Tim Frenneaux at Tim Frenneaux & Co
- Tim Frick at Mightybytes
- Tim Lindsay at NU Creative Ltd
- Tom Dore at Across the Pond
- Tom Crisp at Falmouth University
- Tom Greenwood at Wholegrain Digital
- Tom Locke at Noughts & Ones
- Tyrone Probert at Ecotribo ltd
- Vincent Baranger at Studio 5•5
- Vincent Baranger at Studio 5•5
- Vineeta Greenwood at Wholegrain Digital
- Vivian Wood at Call 2 Action
- Will Railton at MSQ Sustain
- Wilma Allan at Being At The Cottage
- Wren Fegarsky at Schparkly Creative
- Zoe Howard at Caxton Communications Ltd
- Zoë Howard at Caxton Communications
- Zoe Robinson at Freelance / The Good Wardrobe