The Sustainable Creative Charter

We hope that all creative individuals and practices alongside organisations who commission creatives will join us in making this commitment.

The Charter


Create clean

  • Define what value means for your work, find or create a relevant framework, get yourself a support network or quizzical friend
  • Be conscious of who you work with – interrogate and educate your supply chain, clients and partners
  • Focus on fit for purpose design, keep it simple, buy only what you need and think circular
  • Reduce energy consumption and switch to green energy/hosting
  • Make your money matter – banks, pensions etc


Declare & share

  • Publicise your short-term and longer-term sustainability goals, reflect them in every meeting and project
  • Be transparent about your progress and the process with your sector, your community and beyond
  • Use your creativity to engage people emotionally with your narrative as it develops
  • Track deeds, not words, celebrate improvements rather than perfection!


Lead by example

  • Challenge the brief, encourage action and call out greenwashing or misinformation
  • Collaborate inclusively, take one step beyond your current echo chamber
  • Creating change will no doubt be uncomfortable at times, what are you willing to give up?


Be human

  • Be open, honest and truthful to your values, make time for others’ perspectives
  • Take time to look outward beyond your day to day life and build in periods of reflection


Start now, be bold!

  • Action, action, action
  • The best time to plant a tree was 20 years ago, the second best time is now. This applies to creativity, there is no time like now

Sign the Charter

Join the 229 individuals and organisations that are pledging their commitment to start applying these principles in their craft.



Download the Charter badge

Display your pledge with the Charter pledged badge that you can use on your website and across socials.