01
Create clean
- Define what value means for your work, find or create a relevant framework and support network/quizzical friend
- Be conscious of who you work with – interrogate and educate your supply chain, clients and partners
- Focus on fit for purpose design, keep it simple, buy only what you need and think circular
- Reduce energy consumption and switch to green energy/hosting
- Put your money where it doesn’t do bad – banks, pensions etc
02
Declare and share
- Publicise your short term and longer-term sustainability goals, reflect them in every meeting and project
- Be transparent about your progress and the process with your sector, your community and beyond
- Use your creativity to engage people emotionally with your narrative as it develops
- Track deeds, not words, celebrate improvements rather than perfection!
03
Lead by example
- Challenge the brief, encourage action and call out greenwashing or misinformation
- Collaborate inclusively, take one step beyond your current echo chamber
- Creating change will no doubt be uncomfortable at times, what are you willing to give up?
04
Be human
- Be open, honest and truthful to your values, make time for others’ perspectives
- Take time to look outward beyond your day to day life and build in periods of reflection
05
Start now and be bold!
- Action, action, action
- The best time to plant a tree was 20 years ago, the second best time is now. This applies to creativity, there is no time like now
Sign the Charter
Join the 75 individuals and organisations that are pledging their commitment to start applying these principles in their craft.
Signatures
- Ahsan Khan at Climate Labs
- Ali Clifford at Incredibusy marketing
- Alice Nightingale at Boaz Studio
- Andrew Myles at Liven Creative Ltd
- Andy Marshall at Harrison Brands
- Avril Greenaway at Avril Greenaway (Cleaner Seas Project)
- Ben Ravetta at Brightwork
- bilgesu altunkan at Turkey Textile Research Organization
- Carys Tait at Carys-ink Illustration & Design
- Chiara De Francesco at Wholegrain Digital
- Chris Seed at Pine Design Studio
- Christina Dymiotis at Tsemberi Fashion Project
- Clare Campbell at Prickly Thistle Scotland Ltd
- Dan Hinton at Pixelfish
- Derek Salmon at Pikselkraft
- Derek Watson at CanalPath Creative Ltd
- Ece Eyisoy at Elp Studio ltd
- Eirini Sampson at Sustainability for Students
- Eleanor Macdonald at Prickly Thistle Scotland
- Ellie Good at Ellie Good Illustration
- Emily Sorrell at Doorstep Creatives Ltd
- Gail Hoban at GAS Brand Studio Ltd
- Gemma Lovett at wda automotive marketing
- Genette Dibsdall at Aerc Studio
- Heather Gonzalez at Brandville
- Heather Knight at Heather Knight Creative Limited
- Helen Johnston at LEAP
- Imogen Coleman at LEAP
- James Sullivan at The Black Dog Collective
- Jasmine Cole at Coppice Theatre
- Jay Bigford at Yoke
- Jennifer Robson at Jennifer Clair copywriting
- Jess Augarde at Augarde Design
- Jim Johnston at Jim Johnston Photography
- John Pritchard at Pala
- Keith Jeffrey at BreakThrough Coaching & Consulting
- Laura Foley at Belle Empire
- Laura Giles at Screen Cornwall
- Laura Service at ilka
- Louise Taylor at Prickly Thistle Scotland
- Lucy Bunce at Big Small Good
- lupe castro at Mscastrorides / Fashionspace.world
- Mani I at EDD
- Marius Bleuer at Unic AG
- Martina Juranek
- Matt Greg at NOSY | Eco & Tech Agency
- Mel Chambers at Alchemy Tiles
- Melanie Plank at Common Objective
- Michele Haddon at Brand Strategy Consultant
- Minou Schillings at The Green Sprint
- Nahuai Badiola at Nahuai Badiola
- Nathan Waelkens at bitless
- Nick Lewis at LEAP
- Nick Thirsk
- Paul Longley at Standby Productions
- Perry Haydn Taylor at Big Fish
- Rachel Carvell-Spedding at Navygrey
- Raphy Mendoza at RM Creative
- Russ Avery at Avery and Brown
- Russell Cosway at Gydeline
- Sam Ainsworth at La Paz Films
- Scott Bain at Bain Group
- Shelley Ellis at Brothers and Sisters
- Simon Owen at Standby Productions Ltd
- Simon Owen at Standby Productions Ltd
- Slawko Wojciechowski at Uphagen
- Stephen Tozer at Boaz Studio
- Tammy Mann at Tammy Mann Creative
- Tim Elliott at Spill Teem UK
- Tim Lindsay at NU Creative Ltd
- Tom Crisp at Falmouth University
- Tom Greenwood at Wholegrain Digital
- Tom Locke at Noughts & Ones
- Wren Fegarsky at Schparkly Creative
- Zoe Robinson at Freelance / The Good Wardrobe